Branding has been a hot topic of late. Brands are more important now
than at any time in the past 100 years. Branding is defined as a “name, term,
design, symbol, or any other feature that identifies one seller’s product
distinctly from those of other sellers.” While your logo is not synonymous with,
or the sum total of your brand, it is an important piece of your branding strategy.
Your logo provides consumers with instant and powerful recognition of your
business and its services or products. It visually communicates to your target
audience the goals, values, and ideas that comprise your brand.
1. It should be clear and concise.
2. It should reflect professionalism and growth (even for small companies).
While corporations spend millions to establish their brands, small businesses can,
at an affordable price, have quality custom logos that clearly communicate their
message. Contact KlearLogo for more information and assistance as you establish
or refine your company’s brand.
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